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4 Most Effective Lead Generation Tactics for 2021

  Get Started on These 4 Lead Generation Strategies and See Your Business Grow. Generating leads has always been essential to the success and growth of your business. However, as the world evolves, so do the best ways to earn high-quality leads. For example, while traditional outbound marketing strategies like cold calling used to be a great way to generate leads (I have done it myself) today, an inbound marketing strategy is more effective, engaging, and relevant to the consumer. Looking for up-to-date strategies that will help you grow your business? Below, you’ll discover 4 of the most effective lead generation tactics for 2021. Social Media Not only does an effective social media strategy increase brand awareness, but it's a great way to engage and connect with consumers. There are many different social media platforms where your business can reach its target consumers. Facebook Ads With  approximately 2.8 billion active users , Facebook is the most popular platform to advertis